Digital Marketing & AI Strategist

Danny
Cifuentes

Bilingual marketer for real estate and finance. I use buyer psychology and AI to turn listings and brands into inquiries and closed rentals.

0 Inquiries / month
0 Conversion rate
0 Years experience
My Journey → Contact →
Danny Cifuentes
🤖
AI-First Strategist
IBM Certified · Gen AI
100+
Inquiries / Month
Available · FL  ·  EN / ES Bilingual
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About Me

Marketing built on
how people decide

"I learn the business and the market before I touch a campaign. Years in real estate, mortgage lending and property management taught me that growth that lasts comes from understanding people. The platforms are only where you reach them."

I create the content, check what works, test new ideas and stay close to the client the whole way. I hold an IBM certificate in generative AI, and I use structured negotiation techniques to close more of the leads we bring in.

I combine consumer psychology with AI tools to build campaigns people actually respond to. When a new tool or method works better, I learn it and put it to use.

🧠

Neuromarketing & Human Behavior

Hook Model, Bandura and Kahneman, applied to real campaigns

🤖

AI-First Marketing

IBM certificate in generative AI. LLM workflows and automation in my daily work

🏠

Real Estate & Finance

Real estate marketing and lending, learned from inside the industry

🎨

Design & Branding

Logos and full brand identities, designed in-house

My Journey

Where I've
worked

LMC Properties Group

LMC Properties Group

Director of Marketing & Real Estate Strategy
JUN 2023 to PRESENT · Miami Beach, FL
  • Built the brand from scratch: logo, visual identity and the marketing assets used across South Florida.
  • Developed organic lead generation system bringing in 80 to 100+ rental inquiries a month, mostly through organic channels with little to no ad spend.
  • Designed and launched the website and landing pages, implementing technical and local SEO to grow organic traffic.
  • Managed the full prospect lifecycle from first contact to close, with conversion rates above 10%.
  • Created and managed visual content (graphic and video) for Instagram, Facebook, LinkedIn and YouTube.
  • Developed email marketing campaigns and SEO blog posts to generate recurring inquiries.
100+
Inquiries/mo
10%+
Conversion rate
Organic
Little to no ad spend
Lead GenerationSEO BrandingContent Creation Email MarketingAdobe Suite Web DesignVideo Editing
MOR Financial

MOR Financial

Marketing Specialist & Graphic Designer
SEPT 2024 to FEB 2025 · Miami, FL
  • Worked on the full rebrand, including the new logo, visual identity and website redesign.
  • Designed landing pages, email templates and flyers for mortgage and lending campaigns.
  • Created the social media content and ran the YouTube channel.
  • Developed customized pitch decks for client and investor profiles.
  • Implemented ManyChat automations for lead capture and nurturing.
  • Collaborated with loan officers on compliance adherence and brand standards.
Graphic DesignLanding Pages ManyChatPitch Decks YouTubeBrand Identity

Comerfish LLC

Property Manager's Assistant
FEB 2019 to JUN 2023 · Miami Beach, FL
  • Handled tenant communication across 50+ active units.
  • Was the first point of contact for tenant requests and service issues.
  • Coordinated maintenance and kept work on schedule.
CRMClient Relations OperationsProperty Management
Featured Projects

What I've
built

01 · LMC Properties
🏗️
Brand Identity
LMC Properties Group
Logo, palette, typography and every digital and print asset, built from scratch for a South Florida real estate firm.
✦ One consistent look across web, social and print
02 · LMC Properties
🌐
Web Design & SEO
LMC Properties Group
Designed and implemented website and landing pages. Developed SEO strategy with content clusters, on-page optimization and local SEO for South Florida.
✦ Built to grow organic traffic from local searches
03 · LMC Properties
🎯
Organic Lead Generation
LMC Properties Group
Content strategy plus a follow-up pipeline. 80 to 100+ rental inquiries a month, mostly organic.
✦ 80 to 100+ inquiries a month · 10%+ conversion · mostly organic
04 · MOR Financial
💼
Brand Identity & Automation
MOR Financial
New logo, social media, YouTube, landing pages and ManyChat flows that capture leads and follow up with them automatically.
✦ New identity and automated lead follow-up
05 · Multi-Company
🎬
Video Production & Content
LMC Properties · MOR Financial
Video production and editing for social media and YouTube. SEO blog posts, landing page copy and email sequences.
✦ Video, written and email content for every channel
06 · AI Innovation
🤖
AI-Powered Workflows
Practical Application
I use Claude, ChatGPT, Gemini and Perplexity to speed up content, market research and routine tasks.
✦ Faster content and research
Selected Work

The work
itself

Real pieces from LMC Properties Group and MOR Financial. Some material stays on the companies' servers under confidentiality, so this is a selection.

LMC Properties Group

Logo & brand identity, from scratch

I created LMC's visual identity from zero: logo, colors and the look used across the website, social media and print.

BeforeMOR Financial old logo
AfterMOR Financial new logo
MOR Financial

Logo redesign

A cleaner, more professional mark for a private real estate lender, applied across every channel.

morfinancial.com
MOR Financial website redesign
MOR Financial

Website redesign

Rebuilt the site around the new brand, with clearer loan programs and a simpler path for investors to get in touch.

LMC listing video still
LMC Properties Group

Listing video production

Short vertical videos that show each property the way a buyer would walk it, filmed and edited for Instagram, TikTok and YouTube.

LMC Properties advertising flyer
LMC Properties · MOR Financial

Flyers & advertising

Print and digital ads for listings and lending campaigns, designed to match each brand.

Tech Stack

Tools I
use every day

These are the tools I use to plan, create and follow up. When something new does the job better, I learn it and add it.

🤖 Artificial Intelligence & LLMs
Claude
Claude Code
Gemini
Microsoft Copilot
Perplexity
Manus AI
ChatGPT
Midjourney
Adobe Firefly
ElevenLabs
🎨 Design, Video & Creativity
Ps Adobe Photoshop
Pr Adobe Premiere Pro
Ai Adobe Illustrator
◈ Canva
▶ CapCut
📸 Photography
📱 Digital Marketing & Social Media
f Meta Ads Manager
G Google Ads
📊 Google Analytics
🦉 Hootsuite
💬 ManyChat
📧 Email Marketing
🔍 SEO
🌐 Web & CRM
W WordPress
◎ Wix
</> HTML/CSS
H HubSpot CRM
Y Yardi
📋 monday.com
Authors & Books

Books that
shaped my work

"
Hooked
Nir Eyal
The Hook Model explains how to build user habits: Trigger → Action → Variable Reward → Investment. A framework that changed how I design campaigns, content and retention strategies.
I apply this model in designing email sequences, social media content loops and lead nurturing strategies that generate repeat returns.
"
$100M Offers
Alex Hormozi
Hormozi's offer framework and his take on perceived value changed how I build value propositions for clients and campaigns.
I apply his methodology in designing pitch decks, landing pages and pricing strategies that increase conversions.
"
Day Trading Attention
Gary Vaynerchuk
GaryVee's idea is simple: go where attention is cheap and the value you can offer is high. It guides my organic strategy.
I apply this principle in platform selection, content formats and posting timing to maximize organic reach.
Education & Research

Education &
certifications

🧠
FRAME, my own framework
Applied research · Behavioral Psychology & Marketing
I built FRAME from Bandura's social learning theory, Nir Eyal's Hook Model and Kahneman's System 1 and 2. I use it to plan content and campaigns around how people actually decide.
FZero Friction
RRhythm
AAnchor
MHuman Message
EEngagement
🤖
Generative AI Certificate
IBM · September 2025
Generative AI certification, applied in automated marketing workflows, content generation and data analysis.
📱
Digital Marketing Certification
HubSpot Academy · Active 2026 to 2028
Active certification covering content strategy, paid media, analytics and growth hacking.
🔍
SEO Certification
HubSpot Academy · Active Feb 2025 to Mar 2027
Technical and strategic SEO: keyword research, content clusters, local SEO for South Florida.
🎓
BBA, Business Administration & Marketing
Pontificia Universidad Javeriana · Cali, Colombia
Business and marketing foundations, put to work every day since.
📜
Florida 4-40 Customer Rep License
Active since November 2025
Active Florida license.
Let's Talk

Looking for a marketer
who knows real estate?

Bilingual · Available in FL
Open to roles in digital marketing, AI-driven marketing and real estate.

✉ dannycifuentes30@outlook.com 📱 +1 (407) 686-2012 💼 LinkedIn Profile